Whether you’re writing an email, love letter, movie script or advertisement you need to know how to communicate clearly. The clearer you can communicate the more powerful you’ll persuade.
Here are the 3 Steps to Clear Communication:
(What ever you do don’t get them out of order).
1. How to End – Begin with the end in mind. Ask yourself, what will you deposit as a last mental image? What action do you want someone to take? What’s the point you’re trying to make? What is the outcome you’re trying to make happen? Not when or where to end but how to end. Always start with the end.
2. Where to Begin – Now that you have a destination in mind what will be your angle of approach? Most beginnings are predictable. Never begin from a predictable position. Open with something surprising, new & different. You want the listener/reader/viewer to participate without ever choosing.
3.What to Leave Out – Allow the listener to participate. Anyone can figure out what to put in, it takes a really talented person to figure out what to leave out. Show don’t tell. Cause the reader/listener/viewer to see it in their mind.
Follow these 3 steps and you will write better love letters, emails, movie scripts and advertisements. But get them out of order and you’re an average writer.
Start with the end
Open with an interesting angle of approach
Leave out what people already know
Take over the world,
Wizard of Ads Group
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