“Business to Business sales are different. Not just anybody can buy my product.” This is a common refrain many business owners whine about when they’re in an industry that sells to other businesses.
But aren’t business owners human too?
This is a fundamental concept of the Wizard of Ads. Business owners buy ice cream, jewelry, home services, clothing and many other types of products and services.
The same emotions and factors which drive buying decisions on the consumer side also drive buying decisions for business owners. Because a business owner can never separate the fact that they’re human.
So sell the business owners in the way they prefer to be sold.
b2b sales, business sales, business to business, selling to business owners, selling to businesses