Charlie Moger shared a success story on his blog today that we wanted to pay forward here.
He offers it up as a “simple secret to creating authentic conversational radio ads.”
What Charlie taps into is a recurring theme that many Wizard Of Ads Group partners use with their clients as well: very often the best thing to do is put the client in the ads and let them tell their own story with passion and conviction.
The problem is often that an ad writer will put the client in front of the microphone with a script that does not sound natural, which can rob it of its persuasiveness.
What Charlie has done in this blog post is get past the “why” and get down to the “how.” His strategies will be helpful to anyone looking to employ this style of radio commercial.
Wanna read all about it? Click here.