If you have a non-social business you’ve probably asked yourself this question.
Social media campaigns take time and financial resources to pull off effectively.
It’s hard to track whether it’s effective. And it’s impossible to know before you start whether it’s worth your resource investment.
If you don’t consider your business tailor made for social here’s how you can dip a toe in the water without risking much cash or time.
1) Update your blog regularly.
Regularly is defined as once a week if your industry doesn’t have much news daily. 3 to 4 times per week is the ideal update schedule for most owner operated business industries.
2) Pick 1 social network
Pick only 1 network and dominate. Have a stellar presence there and only there. This is not a case where divide and conquer works. You can’t simply divide your time and conquer all 8 main social networks.
Your much better served with focus. Give people inside the 1 network you choose reasons to pay attention to you. Share interesting stories to help their lives. It takes less than 5 minutes to run through the headlines or major blogs in your industry.
Share 1 story of someone else’s that jumps out at you.
Share once a day on your chosen social network.
Don’t harass your friends to like or follow your page. You can send them 1 invite. Don’t harass them to invite their friends.
Build a social presence worth following and let it slowly build over time. Be willing to do this little bit of work. It’s a marathon not a sprint. Same with building your blog following.
Find interesting stories on topics you’re an expert in. Add your spin to them. Add a local angle or flavor to them. It’s simple and pretty fast but you’ll be amazed how your audience builds because of it.
If you like the story share why you liked it.
If you hate it and think the author’s an idiot state your reason why. And hopefully, back it up with data and facts. Personal attacks don’t help your business.
They’ll take notice immediately. But they won’t value you immediately. It takes time and regular posting to convince the search engines you’re for real and in it for the long haul.
Over time the search engines will reward you with higher rankings.
Be part of interesting conversations and debates without selling. Provide insider expertise they can’t get anywhere.
You can do it just give it time. If you’re a restaurant, bar or fun event place people naturally talk about your results will come faster. Just make it easy for people to share. They love to share interesting stuff that makes them look good in their friends eyes. Think about their status and prestige.
Before posting something ask “Would I want to share this story with my friends and family?”
Not all your industry stories will be shareworthy. But the more you do the more chances you have some will be.
If you’re not in 1 of those socialized industries just be patient and keep going. “All roads lead to Rome”. The more digital roads you have (in the form of permanent content published on the web) the more people who are supposed to find and buy from you will.
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